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34 ideas: the list of business and marketing topics
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7 idea 7: use personality models to define messaging that is always effective
8 idea 8: use corporate action to define brand
9 idea 9: develop marketing budgets against the buying process
10 idea 10: don't let company fight product
Image idea 11: create visuals to optimize cost, media and globalization
12 idea 12: escape the tagline trap

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