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34 ideas: the list of business and marketing topics
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13 idea 13: use events and timing to get exposure
14 idea 14: balance response: frequency vs impact vs budget vs spam
15 idea 15: remember direct priorities: list, offer, message, design
16 idea 16: pamper the channel with programs, spiffs, materials and online resources
17 idea 17: cross-purpose new media content
18 idea 18: use open source for content and relationship management

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