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34 ideas: the list of business and marketing topics


19 idea 19: use open source and online communities for market research
20 idea 20: keep online and e-mail marketing focused on value
21 idea 21: use identity completely
22 idea 22: map sales collateral to the sales process
23 idea 23: tap the hidden strategic value of the corporate powerpoint
24 idea 24: evaluate creative only on clarity of the differentiating idea