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2008 Insider Quick Poll Questions:
My 2008 marketing or advertising challenge is:
Nobody knows who we are
We need sales opportunities
We need to do better online
We need to improve our advertising
We need more creativity
Our messages are just not consistent or defined
We need to understand our market better
We need a new logo, brochure, website etc
I don't have one, I'm just doing research for a class
None of the above
My biggest marketing/business concern in 2008 is:
The economy and impact on my business
The current global/political climate
Competitive changes in our industry
Our ability to execute marketing and advertising programs
Limited resources and budgets
Uncertainty (What's the best way to reach our goals?)
Marketing with new technology internet etc
Choosing the right marketing/advertising mix
Consistency in messages or communication
We're doing fine, I'm not that concerned
None of the above
My biggest question in working with a new agency is:
Strategy. Do they understand my business?
Creativity. Can they think outside the box?
Cost. Will they fit my budget?
Experience. Who will be working on my account?
Quality. Can they outpace our competitors' marketing?
Location. Are they close and available to us?
Service. Do they respond quickly and efficiently?
Proactivity. Are they taking the lead in guiding our marketing?
I would weight all the above equally.
We don't work with agencies.
34 ideas: the list of business and marketing topics
Page 1 of 6
advertising and marketing topics and subjects
idea 1:
use search engine optimiztion to drive traffic help leads find you
idea 2:
to determine when and how to brand and market, identify where you are in the corporate lifecycle
idea 3:
design brand and marketing research to become a sales tool
idea 4:
integrate sales and marketing through sales training
idea 5:
use a target matrix to plan and expand marketing budgets
idea 6:
combine specialists, generalists, in-sourcing & outsourcing for a killer marketing team
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