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idea5: a free marketing plan template |
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Got a plan for 2008? If not, maybe this will give you a head start.
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idea4: Using marketing cycles as a business competitive advantage |
Deadlines. Deadlines. Deadlines. What would the marketing and advertising industry be without them? The question becomes when you talk about time vs quality vs cost, how do you determine the right balance to maximize all three? The short answer is it takes discipline. Building brand and response programs within a framework can really provide the organization you need to out perform the marketing efforts of your competition. |
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idea3: design your direct marketing program for better response rates |
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| | There are many myths, legends and pseudo best practices out there on what are the most important factors in developing a successful direct response program — so here’s a clear guide to what drives success. | |
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idea2: build a brand that lasts |
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| | At some point in the lifespan of every company, the evil ‘B’ word comes up with all of the associated uncertainty, cynicism, expense and partisanship. “What about our BRAND!?” For years it’s was touted as the key to success. Then it became the pariah of the internet boom and associated with the lavish spending on mass advertising. It’s the word every sophisticated marketer holds in their arsenal and the word most over-hyped by advertising agencies and identity firms. In short, it's either trendy or it ain't, it's in fashion or it's not. The fact is, you are branding to consumers whether it's intentional or not. | |
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idea1: how to avoid the search engine marketing hype |
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| | A lot of companies are spending small fortunes to buy their way into the internet’s latest gold rush: keyword marketing. Companies are finding it harder and harder to find leads but prospects are finding it easier to find solutions. The balance of power in marketing has finally shifted into the hands of the buyer, and away from mass marketing just as every prognosticator over the last decade has predicted. High-minded concepts like, 'one-to-one', 'transparency' and 'brand building' have yielded to the pragmatic everyday tools of today's business evaluator and buyer: Search engines, keywords, RSS feeds, blogs, forums, contact networks and other forms of opt-in content. How can you avoid the hype? | |
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34 ideas: the list of business and marketing topics |
advertising and marketing topics and subjects |
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