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ideas and creativity that grow companies |
| | we help your business grow with ideas for:
Brand Strategy, Planning and Market Research Marketing Strategy and Plan Development Advertising, Media Strategy, Planning and Buying Public Relations, Content and News Creation Direct Response, Event and Lead Generation Programs Online Marketing and Loyalty Programs Sales Support Material Design and Development Channel, Partner and Co-op Programs Web site Design, Development and Promotion Corporate, Product and Product Family Identity Design Search engine optimization E-mail marketing programs Open-source CMS, CRM, Collaboration, Marketing Implementation | The medium was the message, now it’s the agency
When agencies became a legitimate corporate enterprise, with predictable processes and approaches, what they lost was neutrality. If more money can be made on media, why sell other approaches? Why go after growth companies with small or uncertain budgets? Why invest or recommend new and unusual techniques that might involve agency investments? Why challenge assumptions when you can profit from them? Why develop strategic practices when young, inexperienced people are cheaper? That's why we designed idea34 to always remain idea central and media neutral. |
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