Why is it time for a new agency approach?

Start with the facts. Budgets are being slashed and agencies are downsizing but ironically, agency business models just aren't changing. So the reason is simple - clients need a better option. Most of the world of large and small agencies has not changed substantially since the fifties. Despite the explosion of different forms of media. Our culture went from three television channels, a few national magazines and your local paper to a million different ways to receive information - often instantly - marketers have never recovered. It's business as usual in the ad community. idea34 is designed to offer an alternative. We're inventing tomorrow's agency model. A model based on developing strong marketing ideas and defining processes, budgets and execution from the ideas themselves - a bit like film production. Most agencies operate the opposite way and waste a ton of money and time. As I like to say, 'Marketing needs a new brand.' That brand is idea34.