idea34 Launch (E)xtended

Launch (E)xtended is ideal for Venture or privately funded companies that are successfully past basic startup mode, and require a next phase, “Rocket Booster” of marketing strategy and execution to propel growth. Typical challenges include relaunching companies, launching new products, expanding product or service offerings, and more clearly defining aspects of communication strategy to bring order and consistency to marketing and sales.

The Launch (E)xtended launch/relaunch package includes:

1. Comprehensive Competitive Review
2. Brand Strategy & Messaging Documentation
3. Basic Audience & Target Segmentation
4. Basic Marketing Program Planning & Strategy
5. Strategic Support and Guidance in Company and/or Product Naming
6. 2-3 Marketing Campaign Ideas & Creative Approaches
7. Presentation, Document, Business Proposal, and Business Card Templates
8. Basic Corporate & Product Literature Design
9. Detailed Graphic Standards & Reference Guide
10. Basic CMS Website, 20-50 pages of Content, and Additional Functionality
11. Cost Estimates & Plan for Outbound Marketing, Sales & Advertising Programs

Launch (E)xtended typically can be executed in just 45-90 days start to finish.