idea34 Pipeline (A)dvanced

Pipeline (A)dvanced is designed to help companies looking to maximize the effectiveness of direct response campaigns, email marketing, individualized marketing, online marketing and social media in the Web 2.0 world. We help you plan a media-neutral combination of traditional direct response, online marketing, and social media specifically for effectively reaching fragmented, complex audiences. Pipeline (A)dvanced Campaign helps you finally build direct marketing best practices into your everyday sales and marketing flow and dramatically improve response rates.

The Pipeline (A)dvanced direct response program package includes:

1. Comprehensive Competitive Review
2. Overall Program Strategy & Messaging Documentation
3. Segmented Direct Response Program Strategies
4. Comprehensive List Review
5. Comprehensive Offer Hierarchy Structural Review
6. 3 Campaign Ideas & Creative Approaches
7. 2-3 Campaign Ideas & Creative Approaches
8. Copy & Content for Execution of Four Email Touch per Quarter
9. Copy & Content for Execution of 2 Print/1 Dimensional Direct Piece(s) per Quarter
10. Planning and delivery of 4 Campaign Micro-sites or 1 Incremental Response Portal
11. Strategy & Support for 5 Social Media Outlets
12. Turnkey Production Coordination as Needed
13. Cost Estimates & Plan for Delivering Additional Executions
14. Quarterly & Annual Review of Response Effectiveness
15. Quarterly & Annual Review of Messaging & Media
16. Proactive Strategies for Extensions and Improvement

With Pipeline (A)dvanced programs are typically delivered over 1 Year.