launch plan

Use Effective Direct Response to Get Leads, Support Events, and Drive Business Results

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idea34 Pipeline (E)xtended

Pipeline (E)xtended is ideal for companies looking for help organizing messages, campaigns, audiences and direct marketing strategy beyond next quarter. We help you determine the best ways to reach your business goals, including delivering sales leads, promoting events - online and off - and building a consistent response process. So you can meet your near term deadlines, while establishing a smart, integrated approach designed to expand throughout the year, to improve sales and marketing effectiveness.

The Pipeline (E)xtended direct response program package includes:


  1. Basic Competitive Review
  2. Basic List Review
  3. Basic Offer Flow Review
  4. Campaign Strategy & Messaging Documentation
  5. Detailed Campaign Plan
  6. Direct Response Program Strategy & Segmentation
  7. 2-3 Campaign Ideas & Creative Approaches
  8. Copy & Content for Execution of Six Email Touches
  9. Copy & Content for Execution of 2 Print/1 Dimensional Direct Piece(s)
  10. Turnkey Production Coordination as Needed
  11. Cost Estimates & Plan for Delivering Additional Executions

Pipeline (E)xtended typically can be executed over 45-90 days.

 

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