One of the things i like the most about the digital work coming from DoubleYou is how they integrate storytelling in their advertising campaigns. Eight or nine years ago they established themselves as one of the most brilliant interactive agencies in the world, only being regrettable the fact that the medium itself (in Spain) wasn't mature enough so i always had the feeling that DY was ahead of his time.
Years later, they are still doing great things but they've managed to export all their digital knowledge in a more strategic mood, trying, being a digital agency, not to limit themselves in a 17" screen. And because of that they created this clever trap done like if it was a physical banner ("it looks like this but then i roll over it and happens that") for Port Aventura (a huge theme park in the Northeast of Spain) and its Halloween campaign in 2007.
They built a wood stand and by the name of "Interactive Test for Cowboys" they simulated that it was another attraction in the park where the users could test their skills as a cowboy.
Last year here in Mexico, Doritos releaseda series of TV and YouTube spots to support a TV series called "13 miedos" ("13 fears") and in everyone of them people were chased by famous fearful creatures such as Nosferatu, Werewolf and some others.
I don't know if it's related to it in some kind of way (besides sharing the brand) and maybe i'm missing something about the concept but yesterday i reached Hotel 626, a new (and scary) production from the talented guys at Goodby Silverstein and Partners + B-Reel.
On October 4th 2008, the Volvo Ocean Race will start off again in Alicante, Spain. Volvo, head sponsor of the global sailing event, just launched RUSH, a cool interactive film game to promote the event - and offcourse some of their Ocean Race car models.
In Australia the local government has launched an informative website to support teens finishing school and debuting in the adults world.
The "Get out there" experience is dubbed "a survival guide for young adults" and it really offers a wide range of information on several different topics (even on gambling!). The site looks really nice and functional only on the homepage (althought not very innovative), then if you browse the second level of content the interface is quite flat, but I don't really mind given the goal of the project that is to inform rather than to entertain.
Droga5 and Sarah Silverman have thrown their hats in the fierce political furnace that is the 2008 Presidential Election. Pro-Obama Jewish voters have organised to mobilise young Jews to go to Florida to convince their grandparents to vote for Obama. The Jewsvote.org campaign is called the "The Great Schlep" and stars Sarah Silverman. Droga5 produced the video.
The Best Ads site has launched their new podcast available via iTunes and it seems to be going off! Maybe because it's free...
On day three the BestAds Podcast has made an impression up to #1 on the top video podcasts in Australia and #2 in New Zealand and #15 in the UK and #90 in the USA. I guess podcasting the world's current best ads has appeal to the ad folk who catch trains etc to work everyday...
To celebrate's it's 30 year anniversary, Diesel throw's a Dirty 30 party in 17 cities around the world. To promote the party, a 70's style porn movie has been re-edited into.. well, see for yourself :)
update:Other then many among us, YouTube doesn't like the video and is removing all copies due to 'terms of use violantion', probably because of adult content :)
The latest minisite by Uniqlo is all about colors.
Simple, pleasant and effective as usual, the site presents a virtual travel through a colorful landscape populated by merino's pullovers. The video is interactive, meaning that when you see a color that you like, you click and discover the full range of products available in that tone.
I very much like the interface, that makes the navigation first inspirational and them extremely concrete and practical.
The new Nintendo Wii game 'Wario Land - Shake It' is taking it's shaking very seriously. The game is controlled by shaking the Wii, which is nicely translated into the promotional website (shake buttons to load). But even better is the YouTube channel for the game. We've seen similar concepts, but this is a YouTube's first. See for yourself!
I like the interface of the website launched in Japan by Volkswagen to promote its new Tiguan model. The car is at the center of the stage, while all around you find questions (and answers) about its characteristics. This is definitely not the usual way to present a car, it requires a bit of effort from the user and therefore more engagement.
Of course this choice has also a negative side as it might result annoying to the less intuitive and patient users. I would have rather chosen this path for a car with a younger audience (eg. Smart).
I like the way they approach advergames in Brazil, because they look at collaborative solutions, not only at fun for individuals. A few months ago we saw the example of Greenpeace and the award winning WeAtheR project, today we look at this website by Sprite called Jogo de Verdade.
It's an online version of the Game of Truth: you have a virtual room in which you can invite your friends, there's a bottle in the middle to be spinned around to decide who has to answers the questions. Everything is simple but quite funny also because in the room users can chat with each other.
Giorgio did it again. Armani just launched a new fragrance for men, and to keep the pace with the times as also launched a website to support it.
With a dark, mysterious and sexy atmosphere as usual the site does a decent job to present the product (the visuals remind me a bit of Batman). Music plays a key role to keep the visit pleasant. The same goes for Josh Harnett, the protagonist of the TV spot.
From Japan, a new website that, if I understood it correctly (?! ;-) is extremely cool. But let's proceed with order... First of all, the link: Tutuanna is a Japanese underwear brand that has recently launched a virtual showcase of its entire collection.
The design is very nice, very feminine and, most importantly very functional. There is also an help menu that supports even the less experienced visitors.
The US Department of Energy has launched an interesting website to explain kids the importance of using the energy wisely. It's a very rich project with plenty of things to explore and interact with.
The weird thing is that there isn't much text to read. All is conceived with a learning by doing and learning by exploring approach, which is unusual but interesting to discover.
